How do you produce employer branding content with your employees?
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Producing content is one of the biggest parts of employer branding, but how do you do it without breaking budgets and long project plans?
Conor Cotton and Chris Le'cand-Harwood took some time out at the Empple Employer Branding Festival in Belgrade to chat about this important topic.
Across these two videos they cover some key themes and approaches:
- Having a strategy is an important part of the production process
- Video isn't just about high-end productions with big budgets
- Scale your approach to content production, especially video
- Your employees are content creators, use them!
- The different roles of video across the candidate experience
- Create value for your audience more than selling yourself
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