Key themes in Employer Branding | Emmple Festival, Belgrade

What's the latest thinking in employer branding?

The sector has a key role to play in the attraction and retention of talent in organisations. Especially when it comes to Gen Z.

So we went to the Empple Employer Branding Festival in Belgrade to chat with some of the speakers and get their views and advice.

Conor Cotton and Chris Le’cand-Harwood share their thoughts on the themes of the talks they attended. 

Employee Advocacy X Influencer Marketing X Personal Branding = the future of employer branding? We chatted to Nicole Stevens about the importance of advocacy.

These topics are second nature to Gen Z. They do it and they expect it of their future employers.

How does employee wellbeing impact profit?

We had a great chat with Ivana Stulic about this. It's often seen as a nice to have and employees just need to get on with the job. But the impact of employee wellbeing affects the bottom line of businesses.

How do you turn your careers site into a core employer branding asset? Victor Rubin gave us some valuable answers.

How do you set up employer branding for success in your organisation?

We chatted to Victor Rubin again to cover this important topic. Getting it right will ultimately help grow the influence of employer branding and elevate its business importance.

How do you bridge the gap between employer branding and senior leadership?

Chris Le’cand-Harwood asked Chaib Whiteford the question.

What’s better for employer branding? Online or in person events?

It's really important for the employer branding community to have in-person events. Brining experiences together in one place can play a big role in elevating the sector.

Chris Le'cand-Harwood chats with the EBCon Wizard - Sorin Olteanu - about the importance of in-person events and how to set them up. He's joined Emmple as a fellow event organiser [EBCon in Bucharest].

Get leadership right. Get employer branding right. It all starts from the top. So how do you do it?

Chris Le’cand-Harwood asked Matthew McGrath the question.