What do Gen Z do online?

It's a question that marketers ask so often. And it's a really important question, especially for employers wanting to attract the next generation of talent.

In this video, we get the views and some advice of Conor Cotton and Chris Le'cand-Harwood from NGTU Group.

They uncover the online habits of Gen Z and what that means for marketers. With 66.3 million internet users in the UK and a 97% penetration rate, understanding where Gen Z spends their time online is crucial. 

They tapped into NGTU's network of over ambassadors to get real insights, asking them straightforward questions about their mobile phone usage. The results highlight popular platforms like TikTok, YouTube, and WhatsApp, showcasing how Gen Z balances entertainment, social interaction, and productivity. 

They also explore how platforms like Instagram are evolving with features like broadcast channels, which are changing how brands connect with their audiences. Plus, they discuss the strategic differences between using TikTok and YouTube effectively, especially when it comes to engaging and expanding your reach.